One of the most interesting and exciting things in life is choosing a name. We loved naming new pets, our dolls, or toys when we were young. We gave nicknames to our friends an even named our first car.

A few of us might have even gotten on our parents’ case for the name they chose to saddle us with, though we eventually become good with it because, after all, “it’s you.”

There are instances where a name just washes up and covers something like waves on sand, a natural, perfect fit. However, more often than not it’s a back and forth process to be agonized over until finally, you land on something for better or worse. Why? Because you want a name to match the look and personality of whatever you’re naming, but also because…

A name is usually permanent.

You lead most interactions with your name and then it follows you forever (unless it is such a fail that you change it).

So, you spend a lot of time searching through books, internet, social media, and your imagination looking to match a name with the character, style and a personality.

Or, is it the other way around?

Are you in love with a name and hope whatever it is you are naming takes on the character of the name you’ve chosen?

The latter happens a lot these days, I believe.

Anyway, I wanted to focus on naming your business because a lot of you reading this may be somewhere in the process of launching your new startup, and getting the name right is super important for the simple reason that you are launching a brand when you do so.

So how you find the perfect name for business?

An article posted at the Ink & Key blog serves as a helpful guide for those of you who are beginning to ask how to come up with the perfect name for the business. You can read the article HERE.

The author explains that even though you’ve made tremendous progress i developing your plans, the launch of your business is at a standstill until you have come up with a name.

It can be frustrating, but you’re not alone.

The title of the article is 5 Smart Tips for Naming a Business and offers a common overview of general business naming principles such as deciding what role you want your name to play, keeping it simple and easy to spell and remember, don’t let the name be one that somehow limits future growth, and so on.

Each of the 5 Smart Tips is summarized with a clear takeaway on what to focus on so you end up with something you are happy with.

At the end of the day, what you want is for your name to give an information overloaded target audience a brand they can grab on to.

Simple as that, although not quite as simple as you thought it was,perhaps.

You can read the article HERE.

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