The world is waiting, so what’s holding you back?

According to private and public collectors of this type of information, women account for 87% of all consumers but represent only about 30% of businesses owned. It is men selling to women for the most part.

Now, nothing against men, in fact, my hat’s off to them for showing the way.

But talk about fruit that is ripe for the picking. It’s an upside down scenario that begs to be brought into better balance. If women took a step forward here, an unstoppable juggernaut of opportunity to participate in entrepreneurship would be created.

So what’s the problem? Mindset.

Until the last decade or so, women, in general, haven’t felt the confidence necessary to pursue entrepreneurship and succeed. This is different from women being educated, ambitious, and successful in the corporate world or breaking through barriers in various industries.

We’ve made great strides there, however, I am talking about launching our own businesses and competing in that arena.

The first thing to understand is, in my opinion, the reasons to do it are no different for women than they are for men. You want a challenge, you feel like you can do it better than the person you answer to right now, and you want to be happy at work.

Everyone knows what it’s like to wonder if you should try to swim across to the deep end of the pool. It is comfortable in the shallow part where you can show off a little bit. You’ve kept eyeing the other end wondering if you can handle it, but fear has a tight grip and that’s where the curiosity comes to a halt.

Be honest. It still nags at you though and probably takes some of the fun out of going swimming.

An article in a recent edition of More Magazine, a periodical dedicated to inspiring women, lays out four underlying fears that have held women back from pursuing what is otherwise there to reach out and take. 

It is not a matter of a lack of creativity or the inability to come up with a great idea. Alicia Robb of the Kaufman Foundation says it is because women fear failure more than men do. I can see that. Women read the instructions while men just dive in and try to put the gizmo together on the fly.

You know what happens later. They come asking for help when whatever they’re putting together starts looking like a pretzel.

Fearing failure dovetails into other fears cited as those stopping women from going ahead, such as not feeling capable enough, a need to have all the questions buttoned down before launching, and just not feeling like you can juggle it all. The work/life balance thing.

Well, I am here to tell you that it’s all in your head. You know as well as I do that once a woman gets started on something it’s usually lights out. That’s the way we roll.

I am not here to say that none of these fears crept into my head when I launched my Princess Tea Party business. They did, but I worked through them, brushed them aside, or got help.

Mostly, I asked the simple question: Who is stronger, my fears or me?

I have been in the Princess Tea Party business for 17 years. It has been a blessing in that I was able to be involved with my kids as they grew up and provide a healthy, steady income for my family. I can help you get started in your Princess Tea Party business too.

The Princess Tea Party business is fun, flexible, and lucrative. Now, with nearly 20 years of experience, I am helping other women achieve the same joy and satisfaction I have experienced by offering my “Business in a Box.” It is the exact road map I followed to start and operate a successful business made easy for those interested in the business for themselves. No prior business experience is necessary, and no franchise fees. Learn More Here

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