We live in an era of the “freelancer.” What was glamorized as the life of the hungry yet determined artist living outside the boundaries of the status quo, has now gone mainstream where nearly 60 million Americans are active in a side hustle because their traditional 9-5 has created an emotional void and left them wanting something more.
The side hustle can be as small as a few hours a week or a venture that gains enough popularity to become your main source of income. The main benefit of a side business is freedom-freedom from a boss, an inflexible schedule, and, financial limitations.
It is much easier to launch a small business today, especially for women, who have a long established track record of success when it comes to running a small business. With the internet and a vast array of social media channels available, it is not difficult to instantly cast a wide net to reach your market at much lower cost than in the past when only traditional methods of attracting customers were used.
Starting a side business isn’t solely about making money, though. Simply put, if you are going to divert time away from leisure or whatever you do on weekends into a side venture, shouldn’t it be more about pouring your energy into something you’re passionate about than simply bringing in extra cash? Unless, of course you just need the money, period.
Finding a full time job that is fulfilling, enjoyable, and pays well, is rare, which is why more and more of us are committing our off hours to a side hustle that brings happiness.
Hey, look at it this way-it’s your chance to throw the rules out the window and go for it on your own terms!
A lot of side hustle’s have to with providing a personal service like party planning or dog sitting, while others are tech oriented such as developing a cool APP to keep track of your meds. In any event, there are practical considerations with and a certain mindset one needs to adopt in order to avoid pitfalls or becoming discouraged, either of which can lead to failure.
Here are a few things I’ve learned along the way in developing my little side business:
If true help is available, take advantage of it. It will save you time and money. Guaranteed.
Don’t Waste Time
Female entrepreneurs have the determination and dedication to ensure success for their business. It is absolutely possible to turn what you’re passionate about, into a side business or even full time income. Use the time you have available to search out business ideas and how to execute on them.
Take Advantage of Your Good Fortune
Your own business enables you to have more flexibility in your life, make a difference in your customers’ lives and have control over your income. If that is what you want, you have to go for it because chances are it is not going to land randomly in your lap.
Have a clear purpose
The playing field has been leveled and the door is wide open for budding women entrepreneurs, however, a fine point should not be overlooked.
You simply must have a clear and simple purpose for doing it. If you have no particular purpose for going into business but rather just a reason, like making money, or getting out of a corporate job, it will be tough to convince others to invest with you or buy your product.
Reasons are fine obviously, they convey the logic for doing this or that, but passion and purpose fuel commitment and are powerful persuaders.
People are very perceptive and can tell when their best interests are being well protected.
In launching Lisa Rose, I believed wholeheartedly in the simple concept of helping make a little girl’s princess dream reality for a day. I had to look no further than my own two daughters for any convincing of that. Between the ages of about 3 and 9, they played princess all the time without any prodding.
All of us walk around with dreams in our heads, and this is definitely one with kids of that age. I could see it with my own eyes and my job was creating the environment to facilitate and communicate it simply.
People want to be around someone with an upbeat, sunny outlook. It gives them confidence that you know what you’re doing and that their money is well spent on your brand.
What I learned over time, reaping constant benefit is that a good formula for success is to have a clear purpose communicated simply.
Such is the key to prosperity in my view. Customers are less concerned with the exact product you sell them, as they are with trusting the quality of your brand and the integrity of the person behind it.
Referrals. That’s the ticket
Nearly all of my advertising is through word of mouth and social media. I could feature a different dress or costume, or promote a different hairstyle, but that’s not the point.
In this day and age, the ground is fertile for women to go into business, therefore, there is every reason to break into your dream career. The only person holding you back… is you.
Once you are in business, the mantra is to communicate simply. Speak to the heart of your customer.
Make a Difference
Most marketing messages today are about family, people, and social impact rather than profit for profit’s sake. It’s ok to measure your success both by making a profit and by making a difference in your customers lives.
Start that Side Business. JOIN MY NEXT WEBINAR HERE