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Why will only half as many women become entrepreneurs in the next few years as will men?

Here comes the word “confidence” again to explain this gender-based phenomenon, according to an article by Maria Russo at Inc.com.

One would think that with the steady stream of successes we know about with women entrepreneurs recently, the issue of having the confidence to throw your hat in the ring and compete confidently would be a thing of the past. It will over time, just not as quickly as it ought to.

The red hot fact is that women-owned businesses are now more profitable than those run by men according to credible analysts focused on entrepreneurship.

Women make up the vast majority of consumers, and women are beginning to tap into this natural advantage more seriously.

Why Women Should Be Bolder About Business

However, there remains a hesitation among many women entrepreneurs who are otherwise fully capable, to adopt a mindset of security and confidence to stake their claim in business among male competitors.

It is likely a case of overthinking things as women often do, waiting for the perfect moment to arrive, because, well, that’s kind of the way we are. There is really no other plausible explanation for it.

With the wind in our sails and open blue water ahead, it is all the more important for women entrepreneurs to boldly and confidently move forward.

In her piece for INC.com, Russo outlines 4 reasons why being strident is crucial right now. She discusses the reality of women being outnumbered as small business owners, highlighting the necessity to really be on top of your game and know your business. With that being the case, she calls for women to be unafraid to utilize natural qualities such as emotional leadership.

Above all, female entrepreneurs are just as worthy of opportunity as men are, and women should no longer shy away from such a gift. Read More here.

I’m sure you agree that women are wonderfully creative, very capable, and have every right to be confident small business entrepreneurs.

It goes without saying that conditions are very advantageous and there are abundant opportunities for women to shine as business owners.

Isn’t it much more a question of an opportunity that makes sense, though, especially for working mothers?

It was for me. It wasn’t a matter of needing the confidence to go out and compete with men. I needed flexibility and balance in life if I was going to raise my children the right way and succeed in business for myself.

Where flexibility is of prime importance, launching a business that is inflexible, demanding of all your time and energy, doesn’t solve that need.

Fortunately, I found a business that solved both my financial needs and desire for time with the kids.

The Princess Tea Party business, operated on weekends, allows flex time during the week to pick up the kids from school and be active with them, and also to handle business tasks from home while they were at school.

It gave me the perfect balance between family life and creative and professional satisfaction. There is room in business for women entrepreneurs no matter your circumstances.

The Princess Tea Party business is fun, flexible, and lucrative. Now, with nearly 20 years of experience, I am helping other women achieve the same joy and satisfaction I have experienced by offering my “Business in a Box.” It is the exact road map I followed to start and operate a successful business made easy for those interested in the business for themselves. No prior business experience is necessary, and no franchise fees. Learn More Here

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